Realtors Need to Stop Manipulating Listing Photos and Focus on Transparency The value of a picture is well established: it can convey more information than words alone.
In the real estate industry, this principle has become increasingly important as most homebuyers begin their property search online.
The first – and often only – impression many people form about a potential new home comes from listing photos. However, this reliance on visual marketing has led to a disturbing trend: photo manipulation.