The Bigger Lie: How TV Makers Measure Up (Literally) The recent controversy over Tim Dowling's attempts to buy a new television highlights a long standing issue that has been quietly accepted by consumers and manufacturers alike: the way TVs are measured.
For decades, the convention of measuring screens diagonally has persisted, making them sound bigger than they actually are. Many consumers have fallen victim to this practice.
The Dowlings' experience is a case in point.