The World Cup's Shift to Social Media: A New Era for Coverage? The FIFA World Cup 2026 is just around the corner, marking a significant shift in how we consume and experience the world's most watched sporting event.
Gone are the days of relying solely on traditional broadcast coverage; instead, creators, platforms, and broadcasters are vying for our attention.
At the forefront of this change is TikTok's 30 creator team, comprising individuals from four continents, 11 countries, and 22 cities.