Scotland's Coolcation Conundrum: A Tourism Tsunami The Scottish Highlands, once dismissed by travelers as a soggy, midge infested destination, are now basking in the glow of a tourism boom.
Record numbers of visitors are drawn to the region by its refreshingly cool climate and picturesque landscapes.
As the world struggles with extreme heatwaves, Scotland's "coolcation" trend has become a savior for travelers seeking respite from sweltering temperatures.