Made in USA Label Under Scrutiny: What's at Stake for Consumers? The "Made in USA" label has become a battleground in the ongoing war over truth in advertising. Senators Rick Scott (R Fl. ) and Tammy Baldwin (D Wisc.
) have taken aim at Amazon and Walmart, alleging that these retail giants suppress competition by favoring their own products over those of smaller manufacturers.
The Federal Trade Commission (FTC) has been scrutinizing big box retailers for some time now.