Pubs Prove Their Stuff in the Face of Madness The England Mexico World Cup match was a nail biter, and pubs were happy to reap the rewards of fans' nervous energy.
According to Heineken UK's figures, sales soared by 67% in their managed operator pubs, with food up 81%, cider up 127%, and lager up 76%.
The busiest trading period came at 2am when the match kicked off an hour late due to severe weather, with a staggering 4,782% year on year increase in total sales.