Padel Spanks Pickleball: Inside the Rise of the New Celebrity Sports Obsession Eva Longoria's love for padel is well documented, but what's driving its rapid ascent among the affluent?
Celebrity endorsements and a growing pro tour are certainly contributing factors. However, there's more at play.
The International Padel Federation reports that participation rates have surged from fewer than 8 million players worldwide in 2018 to an estimated 35 million by the end of 2025.