The Business of Legacy: When Music Meets Money The recent flurry of partnership announcements and deal making in the music industry has left some wondering if it's all just a numbers game.
Wilson Pickett's estate, for instance, has partnered with Primary Wave to promote his publishing catalog, share in his name and likeness rights, and explore new marketing and branding opportunities.
This looks like a savvy business move by Max Pickett, who's been working tirelessly to ensure his brother's legacy lives on.