Durian Diplomacy: What's Behind Johor's Fruity Election Strategy? The streets of Johor are abuzz with a sweet aroma, drawing in crowds with more than just blooming flowers or freshly cut grass.
The king of fruits, durian, has taken center stage in the state's election campaign, and for good reason. Johor's politicians have seized upon the state's prized agricultural product as a tool to connect with voters.
At first glance, it seems like a simple case of politicos serving up fresh durian at rallies and community events. However, scratch beneath the surface, and you'll find a more nuanced strategy.