The Image Problem: When Brands Get It Wrong Converse's recent advert debacle serves as a stark reminder that even seemingly innocuous creative decisions can have far reaching consequences in today's socially conscious marketplace.
The controversy surrounding the company's Instagram post, which some critics likened to Ku Klux Klan imagery, raises important questions about brand responsibility and visual language.
The campaign featured South Korean singer Karina in a series of advertisements for the Chuck 70 X trainer, launched internationally on August 27th.