Big Brewers ‘Misleading Drinkers’ Over Craft Beer Credentials, Says Camra The notion of "craft beer" has become a badge of honor in the UK's brewing scene, evoking images of small batch production and artisanal expertise.
However, behind this label lies a complex web of marketing tricks and anti competitive tactics employed by big brewers to dominate the market.
Camra, the ale enthusiasts' club, has sounded the alarm on this issue, calling for an investigation into the beer market by the Competition & Markets Authority (CMA).