Coles Found Guilty of Misleading Shoppers with Fake Discounts Coles, one of Australia's largest supermarket chains, has been found guilty of misleading shoppers through fake discounts.
This verdict is a significant blow to consumers who have been misled into thinking they are getting better deals than they actually are.
The concept of misleading discounts is not new, but it is increasingly common in retail. Retailers use clever marketing tactics to make customers believe they're saving money when they're not.