Australian Giant Coles Misled Shoppers with Fake Discounts, Court Rules The Australian supermarket giant Coles has been found guilty of misleading consumers through its "Down Down" promotions.
This ruling, made by Justice Michael O'Bryan in a federal court case brought against the company by the Australian Competition and Consumer Commission (ACCC), is significant for its impact on Coles' bottom line and implications for retailers across the country.
The ACCC's case rested on the assertion that Coles had temporarily raised prices before offering discounts, rendering the savings illusory.