Alexa's Free Fall: What Amazon's Latest Move Means for the Future of Smart Homes Amazon has made its upgraded Alexa+ AI assistant free for anyone with an eligible Fire TV device.
This move is another example of the tech giant prioritizing market dominance over profit. The shift towards natural language understanding in voice assistants like Alexa+ is significant.
These systems can now comprehend complex requests and provide context based responses, which was previously only available to Prime subscribers.