Alexa's Shopping Surveillance: What This Means for Consumer Choice Amazon's latest move to integrate AI powered shopping features into its Alexa assistant has raised eyebrows among those who value their online shopping autonomy.
The new "Update Me When" feature allows consumers to receive personalized notifications when something new or relevant happens that could lead to a purchase.
This development is part of Amazon's shift towards anticipatory shopping assistance, which blurs the lines between consumer choice and algorithmic suggestion.