The Cult of Alo: Unpacking the Activewear Empire's Secret Sauce Alo Yoga's ascent is nothing short of remarkable.
Founded in 2007 as a yoga brand, it has since expanded into a lifestyle empire that includes travelwear, wellness supplements, and luxury bags.
Celebrity endorsements from Kendall Jenner, Bella Hadid, and Hailey Bieber have certainly contributed to its popularity. But what sets Alo apart from its competitors?