Barunson E&A Boards Joko Anwar’s ‘Satan’s Slaves: Origin’ for International Sales, Indonesian Horror Boom Continues to Gain Momentum

The global film industry has witnessed a significant development that holds implications for fans of Asian horror and local film scenes driving its popularity. Korean studio Barunson E&A has partnered with Joko Anwar to board his “Satan’s Slaves: Origin” for international sales. This milestone marks the latest collaboration between the two companies, which have an existing exclusive agreement.

The “Satan’s Slaves” franchise exemplifies how a local cult classic can be revitalized and catapulted to international success. The original 1980 film remains a beloved favorite among Indonesian horror fans, while Anwar’s 2017 revival topped the year’s box office and contributed to Indonesia’s current horror boom. The latest installment promises to deliver answers for longtime fans and an action-packed experience for newcomers.

The project’s ambitious scope is one of its most intriguing aspects. By tracing the cult and demonic pact back to their source across two continents and seven languages, Anwar pushes the boundaries of what horror storytelling can achieve. This move reflects a growing trend in Asian cinema, where filmmakers experiment with complex narratives and blend genres.

Barunson E&A’s partnership with Joko Anwar has been instrumental in propelling Indonesian horror onto the global stage. Choi Yoonhee, CEO of Barunson E&A, notes that every collaboration with Anwar results in bigger scales and sharper ambitions. This synergy is a testament to the potential for international partnerships to elevate local talent and drive innovation.

The success of this project will be a significant milestone for Indonesian cinema and demonstrate the growing influence of Asian genre films on global markets. As Barunson E&A continues to scout out new talent, it’s clear they’re committed to supporting emerging horror storytellers worldwide.

However, this trend also raises questions about sustainability and ownership. Will international studios continue to invest in local projects, or will they eventually seek control? The deal between Barunson E&A and Joko Anwar is a welcome development, but its future trajectory will be closely watched.

“Satan’s Slaves: Origin” is among the most highly anticipated horror releases of 2027, with the Toronto Film Festival’s inaugural market this September serving as a major platform. With high stakes involved, it remains to be seen whether Anwar can deliver on his promises or if the pressures of international expectations will prove too great.